简介 INTRODUCTION

春到河畔 2018

Singapore’s Lunar New Year celebrations since 1987

简介

为迎接戊戌狗年,“春到河畔2018”将于2018年2月14日至2月24日在新加坡滨海湾浮动舞台隆重登场。活动由新加坡宗乡会馆联合总会、新加坡报业控股、新加坡中华总商会、新加坡旅游局以及人民协会联合呈献。自1987年开锣以来,“春到河畔”便成为新加坡人庆祝农历新年时,不可或缺的一部分。

在这喜气洋洋的新春佳节里,主办方精心准备了为期11天的精彩节目,以绚丽夺目的春节烟花和灯饰,精湛多姿的特色歌舞表演,迎接戊戌狗年的到来。2018年春到河畔以“温馨家园有你有我”为主题,通过巨型互动灯饰、“我的家,我的新年”展区等精彩看点讲述多元文化不分种族的新加坡,如何齐心协力建设一个温馨具包容性的社会,同时也传承先贤乐善好施的精神。

除此之外,春到河畔2018的精彩亮点还包括一连11天的绚丽烟火汇演、来自海内外的舞台表演、垂涎三尺的美食街、互动性的周边活动,不仅是一个独具本地特色的春节活动,更是一个合家同欢的嘉年华。

在2月23日和24日傍晚,春到河畔主办单位也会带领全体现场观众进行新加坡最大型的广场舞,展现国人携手同心,共创温馨家园的决心。这两天晚上,春到河畔2018也与妆艺2018合作为公众呈现一场文化飨宴。


Introduction

River Hongbao 2018 (RHB2018), an eleven-day extravaganza of lights, sights, and sounds to usher in the Year of the Dog, will be held at The Float @ Marina Bay) from 14 to 24 February 2018.

Themed “An Endearing Home for One and All”, RHB2018 portrays how multicultural Singapore builds an endearing and inclusive society which embodies the philanthropic spirit of our pioneers through thematic lantern displays and an exhibition titled “My Home, My New Year.”

RHB2018 highlights also include fireworks, cultural performances from home and abroad, food street and interactive fringe activities. RHB 2018 is a fun-filled carnival for the whole family to enjoy during this Lunar New Year.

On 23 & 24 February, RHB 2018 will lead the audience in a “parade dance” to epitomise our unity as a nation. On the same nights, the Chingay parade will join hands with RHB 2018 to put up a cultural spectacular for the audience.

River Hongbao is open to public and admission is free. We look forward to meeting you and your family there!



标志含义



这是一个以时尚的方式象征春暖花开的标志。 “春”字被倾斜倒立以带出动感与喜庆的气氛。除此将“春”字倒转过来也象征“春到(取‘倒’字谐音)了”及春临大地。

流线的波浪不但彰显标志的喜悦, 它也同时象征动力与生命。这也应证了我们祖先的真知卓见― 动力与生命带来繁荣与财富。桃红,橙 与蓝色带表温暖,黄金与河畔。

最重要的是流线的波浪寓意自‘如意’ 。一种古代相当普偏的抓痒的工具,尤其是帮助你抓不到的地方。所以象征 ‘如您所愿’或者‘心想事成’。

结合春联与波浪,这新颖的标志在渗透动力,繁荣与喜悦的同时,也涵盖了新春期间给所有人的吉祥祝福。

LOGO & SIGNIFICANCE



This is a logo that embraces the arrival of spring with a modern twist. The Chinese character for Spring “春”is being inverted diagonally to project dynamic and joyous atmosphere.

To accentuate the blissful logo, curvy waves are being incorporated to suggest movement and life. This is to echo our intelligent ancestors philosophy―movement and liveliness yield prosperity and wealth. Simultaneously, pink, orange and blue are used to represent warmth, gold and riverside.

Most importantly, the curvy waves are derived from an ancient tool(如意). A tool commonly used in the old days to scratch yourselves beyond reached. Thus, it is also synonymous to “wish granted upon desire”.

All in all, the logo comprising diagonal calligraphy and curvy waves radiate dynamic, prosperity and happiness, encompassing well wishes for everyone in a new beginning.

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